It’s always great when I receive a call from a client telling me that they need something a bit different and would like my creative input. For this image Marc at Whitehouse already had a few excellent ideas but left the rest of the detail up to me and trusted me to deliver his vision. We wanted to create a vibrant Christmas themed image using their range of cutlery products. The image was to be used for their Christmas promotion and thank you message and would be shared on a range of social media.
As I look after the product photography for Whitehouse I knew which cutlery ranges were likely to work the best. Whitehouse have a decorative gold range called Grace, and an elegant copper range called Rosana and I requested 25 of each item. The relevent products were subsequently hand selected by Whitehouse and sent over to me in readiness for the shoot. In the meantime, I needed a few more props and accessories to build the set I had in mind, including the vibrant red background and the all important golden star for the top of the tree. To make the image really stand out, I wanted to include some small Christmas lights. Battery operated lights are readily available but for this image I wanted something subtle, after a small amount of searching, I came across these lights which were meant to be for a decorative Christmas wreath.
For the shoot itself the lighting was relatively straight forward and required only one studio light which was a carefully positioned backlight placed behind a screen. By far the hardest part of creating this image was the layout of the cutlery. Before deciding on this layout option and general style of the image, I experimented with different options. I very much like the strong graphical shape create by the composition and whilst the image isn’t quite directly overhead, I still consider it to be a flatlay. Once I had decided on the layout for the cutlery, there was then about 50 to 60 small adjustments required in order to refine the shape, balance and position of the lights.
Finally it was time to deliver the end result to the client. Their response was swift and simply said ‘I love it!!’. I guess that’s the kind of positive response I’m looking for with all of my photography. I hope you like the image as much as both my client and I do.