Whilst print isn’t as popular as it once was, you can’t beat the medium for its ability to deliver a message with maximum impact. I often work with Manchester based design and advertising agencies that have created stunning logos, branding and design layouts and when you combine this with quality papers and textures, the final result is often nothing short of stunning. I guess that’s where I come in… its my job to represent the impact of quality printed work back through my photography. Whilst a core objective of the brief is to deliver photography that clearly displays the branding work, I also need to draw the viewers eye into the magnificent textures and creative foiling work that make this type of work a cut above the digital versions.
Over this years this has seen me to photograph a variety of printed branding work but I was recently approached by Matt Beadle of Landmark Branding, Manchester to create a number of images that would make the quality of his print work stand out from the rest. When I received the products I needed to photograph I was amazed by the sheer quality of the branding and papers. I was therefore enthusastic about setting up my lighting a creating some hopefully well received images.
Although the subject isn’t the most technically challenging to photograph it does require an attention to detail to bring out the key details and to ensure consitency from one image. Composition is also as important as lighting, in order to draw the viewers attention onto key details. This commission was completed in the studio using 3 to 4 lights, some lighting was diffused in order to provide consistent illiumination whilst other were gridded to provide impact.
When I delivered the final images to the client they were very impressed and this is the feedback which I recieved:
“We needed some high quality images of some of our best print work to promote our property branding agency. Matt helped me through the whole process and we were delighted with the detail, service and overall results. I wouldn’t hisitate to recommend Matt to other businesses.”
A selection of these images are now being used on the Landmark Branding agencies website https://wearelandmark.co.uk/ and below are some of my favourites from the shoot. If you are an agency with some print work you need photographing to a high standard then please do not hisitate to get in touch, I am always happy to discuss your brief and provide a written quotation.